In August 2021, the UN General Assembly proclaimed October 7 as World Cotton Day, following an initiative launched in 2019 by the four leading African cotton-producing countries (Benin, Burkina Faso, Chad, and Mali) in partnership with the FAO, the International Trade Centre, and the World Trade Organization. The day highlights cotton as a strategic agricultural commodity that supports the economies of dozens of developing countries and provides livelihoods for millions of farmers and workers across its value chain, from cultivation to spinning and textile manufacturing. It also draws attention to challenges facing the sector, such as volatile global prices, competition from synthetic fibers, and the impact of climate change. Cotton-producing countries and international organizations hold annual events bringing together farmers, manufacturers, and policymakers to discuss ways to strengthen the sector and promote fairer trade, alongside exhibitions showcasing cotton products and industry innovations.